This is a software development toolkit that enables developers to bring their own Salesforce apps and workflows directly in Slack.Īlso announced was Salesforce Flow in Slack, which is said to enable developers to build Slack-first automations with full support for Salesforce data and actions using low-code capabilities and Apex SDK for Slack, which is said to allow developers to build for Slack in Apex code and automatically generate Block Kit, which is a UI framework for Slack apps.Īhead of the announcement, Cal Henderson, co-founder and chief technology officer at Slack, told Computer Weekly: “This is really the first big public step on the road to realising the value of the acquisition of how Slack and Salesforce can be more valuable together.” Salesforce Platform for Slack was recently unveiled at its developer conference in San Francisco, TrailblazerDX. The company announced some pilot integrations in August 2021 of Slack with Salesforce Marketing Cloud, Service Cloud and Sales Cloud. and this is the first major announcement of technology integrations between the two entities. In its latest financial results, Salesforce generated total revenues of $7.3 billion, an increase of 26% year-on-year and the company said it expects a contribution of $1.5 billion in sales from Slack in its 2023 fiscal year.Salesforce finalised the acquisition of cloud-based collaboration software provider Slack in July 2021 for $27.7bn, though the acquisition was in play in late 2020. Since acquiring Slack, Salesforce has continued to benefit financially from the ongoing popularity of the messaging platform. “We’ve done this by delivering real-time insights from systems of record like Salesforce to systems of engagement like Slack, bringing together information and actions that customer-facing teams need to close new deals and support existing customers.”
“We’ve been a leader in the industry, working with some of the fastest-growing companies in the world, including Salesforce and Slack,” Troops’ CEO and co-founder Dan Reich wrote in a blog post. Founded in New York in 2016, Troops aims to help streamline the data management process and provide users with real-time insights surfaced from "systems of record" like Salesforce, Hubspot, and Zendesk, into "systems of engagement" like Slack, and Microsoft Teams using software bots.
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